Brand and Marketing Strategy
We know the highlights and pitfalls of branding inside out.
By distilling what the best brands do right, we can tailor and execute an effective, comprehensive plan to ensure your business meets and exceeds all goals.
While many consultants leave you with a fat report nobody reads, we provide concrete solutions and enduring brand positioning.
The questions we ask:
How well do you understand your customers and is your strategy based on real insight into their needs?
Does your marketing strategy sit alone or does it support the business strategy?
Is your brand positioning clear and, if we asked your customers to articulate it, would they say the same thing?
Do you have stakeholder support and is marketing successfully represented at executive and board level?
Does the customer experience deliver on the promise marketing makes?
How are you tracking the success and failure of your marketing, and improving on it?