Trans Tasman services
New Zealand companies from multiple industries work with us to launch and expand successfully in Australia. As we work with both Australian and New Zealand firms, advice is always grounded in Aussie market reality.
Industry expertise
Our clients come from different industries. Manufacturing, industrial, technology as well as consumer products. We recognise when challenges are unique to your industry and when they're unique to your business maturity.
Consulting services
Working with us, you have a dedicated senior marketing professional with the flexibility of a consultant. We uncover relevant brand & marketing intelligence, then write, help implement and track your marketing strategy.
About Bella Katz
As a brand specialist and prolific writer and speaker on the topic, Bella Katz understands how to make brands drive organisational success (and how they can cause failure). She is commercially-minded with global experience.

Latest Articles

James Grugeon, formerly part of the team that launched Powershop into Australia, has kicked off the year with the launch of a social movement around craft beer. Great Barrier Beer is the first beverage off the rank.

Australian business Patties Foods sells its embattled frozen berries business just as New Zealand brand Fruzio pulls its frozen berry range off shelves in its own Hepatitis A scare.

While there are many reasons marketing narratives, iconic straplines and recognisable codes get dumped, something rather special happens when a brand sticks to its unique “thing” and builds on it.

So few loyalty programmes are of any genuine value to customers, yet every company contemplates them at one time or another. Simplify yours and give your customer something tangible. Maybe buy them a coffee.

Whether you believe in the authenticity of Manuka Honey, it is very much a brand; a great story created over the years and extraordinary awareness in numerous international markets, including Australia.


Share
Share