Thankyou Water proved to be the cause and metaphor that young, socially engaged consumers were looking for. And now it’s coming to New Zealand. Will it resonate with Kiwis the same way it has with Australia? I’m predicting yes.
The demise of Woolworths’ Australian hardware experiment, Masters, is not going to devastate too many customers because not too many customers ever went to Masters.
The advice for New Zealand farmers to deliver to higher consumer expectations, with greater transparency and business acumen, is sound advice.
So few loyalty programmes are of any genuine value to customers, yet every company contemplates them at one time or another. Simplify yours and give your customer something tangible. Maybe buy them a coffee.
Whether you believe in the authenticity of Manuka Honey, it is very much a brand; a great story created over the years and extraordinary awareness in numerous international markets, including Australia.
Myer and David Jones could learn a lot from the iconic English brand Liberty London, because Australian retail need not be as dire as people make out.