The advice for New Zealand farmers to deliver to higher consumer expectations, with greater transparency and business acumen, is sound advice.
Whether you believe in the authenticity of Manuka Honey, it is very much a brand; a great story created over the years and extraordinary awareness in numerous international markets, including Australia.
Myer and David Jones could learn a lot from the iconic English brand Liberty London, because Australian retail need not be as dire as people make out.
The New Zealand I grew up in that was progressive, inclusive and connected to the environment. Doesn’t New Zealand’s current flag already represent all this because that’s what New Zealand stands for?
GST may be a band aid for many little local businesses that think they’re competing with overseas retailers. More likely it’ll be a wake up call that it’s time to evolve, do things better and become more relevant.
Social media zealots are determined to convince you that advertising on Facebook is the solution to all your woes. It’s not. But it can be cheaper than big pricy media channels like TV, hence why companies love it so.