Thankyou Water proved to be the cause and metaphor that young, socially engaged consumers were looking for. And now it’s coming to New Zealand. Will it resonate with Kiwis the same way it has with Australia? I’m predicting yes.
James Grugeon, formerly part of the team that launched Powershop into Australia, has kicked off the year with the launch of a social movement around craft beer. Great Barrier Beer is the first beverage off the rank.
In a sea of “celebrity” chefs, Heston Blumenthal is a master of marketing. The genius of Blumenthal’s marketing takes a leaf straight out of the luxury brand recipe book.
Even if it’s a strategic play for Briscoe Group to enter Australia and bring that retail business here, Kathmandu could do far worse than have a group with a history of business success like the Briscoe team in the driver’s seat.
One Fat Sheep specialises in augmented reality. The technology, while still in early adoption stage, has been an Australian door opener and caught the eye of some major international brands.
As 90 Seconds cloud-based video production company hits $1 million turnover, the Kiwi business continues to build its global business by focusing on both sales and technology.