Published: November 20, 2014
In a follow up piece to the 2013 white paper, Australia-based leaders of NZ firms give their perspective on what it’s like to run a New Zealand company from Australian shores. Eleven leaders share their insights and challenges…
Published: December 1, 2013
In 2013, seven New Zealand companies from multiple industries, including manufacturing, professional services, fashion, tourism, media and skincare shared their experiences of exporting to Australia.
The big lesson to come out of those conversations is that despite the geographic closeness and shared DNA of our two cultures, when it comes to business we are pretty different. Understanding those differences is what gives New Zealand exporters an advantage in Australia. Coming in unprepared can destroy chances, even for those brands already successful in New Zealand.
Interviews with Icebreaker, Antipodes Nature, Magic Memories, Annabel Langbein, Sabatini, TakeON! and Modtec…