Xero leading the way in Australia

In Australia, Xero has been a great ambassador of New Zealand’s technology capabilities and Kiwi companies would do well to capitalize on this and come on over. There’s significant interest from Australian investors, who have no reason to concern themselves with country of origin.

Software defies geographical boundaries: it’s portable, translatable and easily adaptable. In any case, if we’re feeling particularly friendly, New Zealand is practically Australia anyway. As I wrote a few months ago, Melbourne’s Square Peg Capital, together with Valar Ventures, invested more than  $20 million into New Zealand’s point of sale software Vend.

A good business will always find interest (and cash). Additionally, there’s increasing activity and buzz in the local Australian tech scene…

Rethinking tech marketing

From my experience here on the marketing side, many techs get it very wrong by assuming people are excited by the complexity of their platforms. Their marketing is technical, their conversation is littered with jargon and their branding is as exciting as reading a washing machine manual.

Unbeknownst to them, no one (apart from the programmers in the IT department) is interested in that level of detail. However, everyone is interested in the simple story behind what your complex idea actually does.

Unlike far too many technology companies, Vend knows how to generate excitement around its product and build a brand people remember. It will no doubt help sales and, equally as important, it will attract likeminded people to work for them…

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