The Aussie government aspires to have all Australian homes on the NBN by 2020. But it’s 2015 and it took one month to get an office ADSL2 connection in a busy retail strip of Melbourne. What gives Optus and Telstra?
Today’s customers are better informed and more demanding of companies. More and more they expect full disclosure on how a product is made and want to know the whole story, not just the piece you choose to tell.