Rethinking tech marketing

From my experience here on the marketing side, many techs get it very wrong by assuming people are excited by the complexity of their platforms. Their marketing is technical, their conversation is littered with jargon and their branding is as exciting as reading a washing machine manual.

Unbeknownst to them, no one (apart from the programmers in the IT department) is interested in that level of detail. However, everyone is interested in the simple story behind what your complex idea actually does.

Unlike far too many technology companies, Vend knows how to generate excitement around its product and build a brand people remember. It will no doubt help sales and, equally as important, it will attract likeminded people to work for them…

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