Business with Australia: A right time?

In the first of a six part series on Kiwi companies exporting to Australia, Bella Katz asks when the time was right to look beyond New Zealand.

Although there was no single ‘lightbulb moment’ that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do it by half.

For Elizabeth Barbalich, owner of skincare brand Antipodes Nature, it was almost six years from dipping her toe into Australian waters to a more strategic approach to launching her brand there. In the years between, her business became successful in other international markets she believes are less challenging than Australia, including the UK, where Antipodes is now an established brand…

Has Kiwi business lost its mojo in Australia?

New Zealand once appeared to have the magic formula for launching innovative businesses in Australia.

Australia remains New Zealand’s number one trading partner for exports and imports, and according to Australia’s Department of Foreign Affairs and Trade, New Zealand’s exports to Australia were valued at more than $7.5 billion in 2011-12. 

But it has been eerily quiet for the last few years, with Australian media devoid of stories of great New Zealand brands.

Where are you all? We miss you.

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