Seedling grows Aussie market

If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after aisle of products vying for attention. Things that beep and bleep, shake and sing. High tech, low tech, vintage revival. The toy and games sector is overwhelmed with products.

Imagine my surprise then, when earlier this year I came across a brand that not only stood out on the shelves but seemed to pop up in every trendy little kid’s boutique and magazine. I was further delighted to find that Seedling is made by Kiwis.

There’s a craft revolution going on in Australia, as it is indeed around the world, and Seedling is right in the middle of it…

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