Time for change at Pumpkin Patch

Five years ago I wrote a blog post about New Zealand children’s retailer Pumpkin Patch. I thought the brand had lost its way and that its former glory as beloved New Zealand company founded by Sally Synott in 1990, was fading.

At the time I had a young daughter and was discouraged by what was on offer in their largest Melbourne store. I conducted a very anecdotal piece of research, canvassing about 30 friends with kids via Facebook and Survey Monkey. It wasn’t exactly in-depth marketing research, but the response was universal: Pumpkin Patch wasn’t that great.

So several months later, I ended up sitting across the table from then-CEO Maurice Prendergast and the creative director. Let’s just say the meeting did not go well…

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