Business with Australia: Do the research

In the second of a six part series on Kiwi companies exporting to Australia, Bella Katz asks what research prepared business owners for the international market.

Going into a meeting unprepared is a business executive’s recurring nightmare. So why would you enter a new international market without local knowledge? You wouldn’t, say New Zealand exporters to Australia. From fashion to professional services, manufacturing to media, the companies I interviewed said research was a crucial first step to business growth across the Tasman.

Stuart Norris, co-owner of tourism photography business Magic Memories, knows the statistics and data of his company and industry inside out. He considers research and local knowledge to be critical to the success of any venture…

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