New Zealand once appeared to have the magic formula for launching innovative businesses in Australia.
Australia remains New Zealand’s number one trading partner for exports and imports, and according to Australia’s Department of Foreign Affairs and Trade, New Zealand’s exports to Australia were valued at more than $7.5 billion in 2011-12.
But it has been eerily quiet for the last few years, with Australian media devoid of stories of great New Zealand brands.
Where are you all? We miss you.