How critical and brutally honest have Pumpkin Patch management been about what’s inside the organisation? Is it all because of the recession or have they simply stopped making products that people want to buy?
Five years ago I wrote a blog post about New Zealand children’s retailer Pumpkin Patch. I thought the brand had lost its way and that its former glory as beloved New Zealand company founded by Sally Synott in 1990, was fading.
At the time I had a young daughter and was discouraged by what was on offer in their largest Melbourne store. I conducted a very anecdotal piece of research, canvassing about 30 friends with kids via Facebook and Survey Monkey. It wasn’t exactly in-depth marketing research, but the response was universal: Pumpkin Patch wasn’t that great.
So several months later, I ended up sitting across the table from then-CEO Maurice Prendergast and the creative director. Let’s just say the meeting did not go well…