Bringing the power of choice to Australia

I’ve just become one of the 10,000 or so Australians who switched electricity providers to Powershop. It’s a brand that’s likely to be familiar to most of you Kiwis, but here in Australia it’s still a very new name in a recently deregulated market.

Australians’ attitude to their utility company and other big providers such as the banks has been neither here nor there. Despite a reputation as being loud-mouthed and tough-as-nails, Aussies do in fact share New Zealanders “she’ll be right” attitude.

There have been some dodgy energy companies knocking on doors and signing people over unwittingly, so Meridian’s cheeky little brother may need to assure Australians that it’s both a disruptor and a respectable brand…

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