Jucy has done a great job to create a unique position for the brand and I bet if you asked their customers to define them in a few words they’d all say the same thing: fun, quirky, low cost. But how will they fare as the brand matures?
Blunt founders Scott Kington, Josh Page and Greig Brebner have been working hard to build an international name in the premium umbrella category. Theirs is a great story to share.
How critical and brutally honest have Pumpkin Patch management been about what’s inside the organisation? Is it all because of the recession or have they simply stopped making products that people want to buy?
In 2007, defending his decision to move manufacturing to China, Swanndri’s former chief executive Julian Bowden said that if any product deserved to be called a Kiwi legend, it was the Swanndri.
Dear beloved Swannie. Even after all these years of not living in New Zealand, I feel a warm fondness for the old checkered shirt. But the Swanndri brand raises a number of challenges for its owners. It’s an icon with a niche market of rugged, no-nonsense blokes. So any changes need to stay true to the core customer. It’s also still a very Kiwi product, which is a disadvantage in as many markets as it is an advantage. In Australia, for example, we have our own blokes and iconic Aussie brands like Driza-Bone, Hard Yakka and R.M. Williams.
Without an additional, compelling point of difference, why would a quintessentially Aussie man buy a quintessentially Kiwi product? …
New Zealand once appeared to have the magic formula for launching innovative businesses in Australia.
Australia remains New Zealand’s number one trading partner for exports and imports, and according to Australia’s Department of Foreign Affairs and Trade, New Zealand’s exports to Australia were valued at more than $7.5 billion in 2011-12.
But it has been eerily quiet for the last few years, with Australian media devoid of stories of great New Zealand brands.
Where are you all? We miss you.