Marketing and the maturing manufacturer

Your manufacturing business is poised for growth. You’ve just won that large client your sales team have been working on for years. You’re about to enter new markets that could create unprecedented opportunities. You’ve acquired another business and there are prospective clients you know are a perfect fit.  You’ve created a new product that has the potential to put your company on the map.

These typical events in the lifecycle of a growing business signify a crossroads that can take your company from humble to great. It’s at this point that the topic of marketing also tends to enter the conversation and move from the sidelines to the boardroom. And with good reason…

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