Research key to B2B success in Australia

Last week I spent several days in Auckland, presenting a talk on marketing to Australia and meeting with many different businesses that have Australia in their sights.

It’s always interesting to meet the people behind the companies and, rightly or wrongly, you get a feel for whether they’re likely to find a market here in Oz. This time around, I caught up with a number of manufacturing businesses.

No doubt about it, New Zealand has no shortage of ideas and innovation, and with the right business case Australians will sit up and listen. Australians can’t resist a good business case and any company looking to grow here should come armed with a strong one…

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