Manufacturers the unsung heroes

Manufacturers are too often the quiet achievers in the world of brand and marketing. Where consumer brands come out singing and waving their hands to be noticed, many manufacturers operate so far under the radar that a $100m company could go unnoticed by the average Joe for its entire existence.

But not right now. Manufacturing is having a huge moment in the spotlight in Australia, unfortunately for all the wrong reasons.

Company closures and question marks over the sustainability of the manufacturing industry in Australia are daily headlines. In light of the bad rap manufacturing is getting, I thought I’d dedicate this week’s column to one of the little known – at least in the consumer world – New Zealand manufacturers with a large Australian presence. How I came across this company, Autex, is purely coincidental…

Share
Share