Business with Australia: Culture clash

New Zealand’s sense of humour, lifestyle and early heritage may not be too different to Australia’s, but business culture in the two countries is not the same.

Australians are generally a tougher bunch to deal with and the size of Australia – both geographically and in population – means each state or territory has its own reputation and rules, which to exporters can mean distinct markets within the overall Australian market.

On the whole, New Zealand exporters I interviewed find the business culture of Australia less open and less reliable compared with home. Deals take longer to close, decision makers are harder to find and even things that look very promising can backfire at the eleventh hour. But once you’re in, it’s well worth your while…

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