Trans Tasman | White Papers

Interviews with Australia-based leaders of NZ firms

In 2013, I conducted a series of interviews with New Zealand CEOs and business owners to find out how they exported their business to Australia. This is the follow up – interviews with the Australia-based leaders of NZ firms.

I interviewed 11 Oz-based leaders, all at different stages of business development in Australia, with different relationships back to New Zealand. They had much to say and several chose to go off record, as they didn’t think their New Zealand contemporaries would like what they heard.

If there’s one thing I’ve learned from these conversations over the years, as tempting as it is to run your business in Australia according to New Zealand rules of engagement, don’t. Once you reach a certain Australian size – around the $10m revenue mark – hire the best local leaders and let them work their magic.

[ Download and read the white paper ]

Interviews with:

  • Michael Morgan – Intergen
  • Warrick Batt – Autex
  • Doug Sadler – ecostore
  • Sean Horgan – West Coast Energy
  • Steven Cronshaw – Sentient PPM
  • Brent Lawson – Delica
  • Doug Gibson – Certus
  • Paul Bayly – Cranleigh Merchant Bankers

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