Few architectural firms have the good fortune of a “Starchitect” on their team, so differentiation is a major challenge. For the rest, it’s too often a race to the lowest quote.
An article in the papers here in Australia last week reported that it was cheaper for rural Australian students to complete their degrees overseas, including all costs to live on campus.
A three-year agricultural degree was singled out, apparently costing Australians $60,000 to complete at New Zealand’s well-regarded Lincoln University compared with over $100,000 at the University of Melbourne.
For Australian students, New Zealand has the advantage of being close, relatively cheap, and providing qualifications that are often seen as equally good. It seems to me this is a very good time for New Zealand universities and colleges to focus their marketing efforts a little closer to home…