Today’s customers are better informed and more demanding of companies. More and more they expect full disclosure on how a product is made and want to know the whole story, not just the piece you choose to tell.
Last week I spent several days in Auckland, presenting a talk on marketing to Australia and meeting with many different businesses that have Australia in their sights.
It’s always interesting to meet the people behind the companies and, rightly or wrongly, you get a feel for whether they’re likely to find a market here in Oz. This time around, I caught up with a number of manufacturing businesses.
No doubt about it, New Zealand has no shortage of ideas and innovation, and with the right business case Australians will sit up and listen. Australians can’t resist a good business case and any company looking to grow here should come armed with a strong one…
In the second of a six part series on Kiwi companies exporting to Australia, Bella Katz asks what research prepared business owners for the international market.
Going into a meeting unprepared is a business executive’s recurring nightmare. So why would you enter a new international market without local knowledge? You wouldn’t, say New Zealand exporters to Australia. From fashion to professional services, manufacturing to media, the companies I interviewed said research was a crucial first step to business growth across the Tasman.
Stuart Norris, co-owner of tourism photography business Magic Memories, knows the statistics and data of his company and industry inside out. He considers research and local knowledge to be critical to the success of any venture…