About Bella Katz

As a brand specialist and prolific writer and speaker on the topic, Bella Katz understands how to make brands drive organisational success (and how they can cause failure).

Bella is a commercially minded brand and marketing consultant with global experience and specialist knowledge of Australasian trade. She helps owners and leaders optimise their organisations by linking brand and business strategies. She also helps firms on the cusp of change articulate a clear brand positioning.

Particularly during challenging business times, such as:

  • Maturing and experiencing growth.
  • Entering new markets.
  • Repositioning or rejuvenating the brand.
  • Succession planning.
  • Creating new brands, products & services.
  • Merging or acquiring new business.
  • Preparing for sale.

An ex New Zealander, Bella frequently consults on the fate of Kiwi firms in Australia. Her regular writings appear in The New Zealand HeraldStuff, BusinessPlus, Smart Company, Manufacturers’ Monthly and StartupSmart.

From manufacturing to retail, Bella’s clients are both private and public companies on both sides of the Tasman and her advice is based on merit, not fashion.

Always approachable and ready to talk shop, contact Bella to discuss your business challenges.

 

Australian social enterprise Thankyou Group to launch in NZ

Australian social enterprise Thankyou Group to launch in NZ

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The Good Beer Co. brews for a good cause

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Frozen berries unsavoury crises

Frozen berries unsavoury crises

Australian business Patties Foods sells its embattled frozen berries business just as New Zealand brand Fruzio pulls its frozen berry range off shelves in its own Hepatitis A scare.(...)
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