We’ve all been conditioned to wait a few weeks and buy an item on sale. When the sale extravaganza reaches its tipping point, it’s going to take a long time to un-teach this behaviour in all of us spoilt customers.
Following hot on the heels of last week’s column on New Zealand flags, the Victorian Government of Australia launched a rip-roaring logo of their own.
The New Zealand I grew up in that was progressive, inclusive and connected to the environment. Doesn’t New Zealand’s current flag already represent all this because that’s what New Zealand stands for?
GST may be a band aid for many little local businesses that think they’re competing with overseas retailers. More likely it’ll be a wake up call that it’s time to evolve, do things better and become more relevant.
Social media zealots are determined to convince you that advertising on Facebook is the solution to all your woes. It’s not. But it can be cheaper than big pricy media channels like TV, hence why companies love it so.