Ideally marketing and branding should leave sports alone, but that’s never going to happen. So if All Blacks own ‘might’ and Real Madrid ‘style’ sponsors hope a little rubs off on their brand.
The Aussie government aspires to have all Australian homes on the NBN by 2020. But it’s 2015 and it took one month to get an office ADSL2 connection in a busy retail strip of Melbourne. What gives Optus and Telstra?
Even if it’s a strategic play for Briscoe Group to enter Australia and bring that retail business here, Kathmandu could do far worse than have a group with a history of business success like the Briscoe team in the driver’s seat.
Few architectural firms have the good fortune of a “Starchitect” on their team, so differentiation is a major challenge. For the rest, it’s too often a race to the lowest quote.
One Fat Sheep specialises in augmented reality. The technology, while still in early adoption stage, has been an Australian door opener and caught the eye of some major international brands.