a2 milk is no longer a fighter brand but a bonafide corporate in its own right. How they play their next hand is important and some science and independent evidence wouldn’t go amiss at this point.
As we approach the end of the financial year, car advertising hits fever pitch here in Australia as it likely does in New Zealand. So where do you stand on ‘You bought a Jeep?’ vs ‘It’s Mitsi?’ Both equally bad or clever positioning pieces?
As 90 Seconds cloud-based video production company hits $1 million turnover, the Kiwi business continues to build its global business by focusing on both sales and technology.
I’m not a huge fan of social media from a business perspective, despite the fact that I do use it personally. However, when it comes to newborn babies and the mummy market, social media is a match made in heaven.