Shane Warne’s Moa beer vs Sean Combs Ciroc vodka

Australia’s favourite larrikin Shane “Warney” Warne has just undergone another transformation. This time he is doing his bit for trans-Tasman relations as a craft beer connoisseur with his own label, 99 Not Out, made in partnership with New Zealand brewers Moa.

The pale ale is exclusive to Australia and will be sold through the vast Woolworths’ Dan Murphy network as well as a number of pubs in the ALH Group, also 75 per cent owned by Woolworths.

Whether you love or hate Warney, it’s a clever move by Moa and a big, loud relaunch into Australia. It is also part of a growing trend of companies seeking more rewarding and elaborate celebrity partnerships over traditional sponsorships. Instead of fronting the cash, brands put the celebrity in charge of sales generation and with luck both parties are rewarded nicely for it…

Interviews with NZ companies in Australia

In 2013, seven New Zealand companies from multiple industries, including manufacturing, professional services, fashion, tourism, media and skincare shared their experiences of exporting to Australia.

The big lesson to come out of those conversations is that despite the geographic closeness and shared DNA of our two cultures, when it comes to business we are pretty different. Understanding those differences is what gives New Zealand exporters an advantage in Australia. Coming in unprepared can destroy chances, even for those brands already successful in New Zealand.

Interviews with Icebreaker, Antipodes Nature, Magic Memories, Annabel Langbein, Sabatini, TakeON! and Modtec…